The campaign experience gains an additional dimension when these features are exclusively displayed at airports.
Apollo Tyres, a tire manufacturer, has teamed up with Posterscope India to introduce its newest campaign, “Apol10.” The campaign, which features Sachin Tendulkar as its brand ambassador and sporting icon, uses impactful outdoor media to increase brand recall in important markets.
To set itself apart and grab viewers’ attention, the “Apol10” campaign uses creative components. Posterscope, an Out-of-Home (OOH) specialist agency from Dentsu India, conceptualized and carried out the campaign, which captures the audience’s attention with eye-catching visuals on destination media at airports and traditional OOH formats. These features offer something special to the campaign experience overall because they are only displayed at airports.
There are now 24 markets where the “Apol10” campaign is running. Airport installations in nine cities are what give the campaign its shine, even though traditional OOH is having an impact on the city. The brand’s recall is greatly strengthened by the clever use of outdoor media and Sachin Tendulkar’s association, creating a strong and long-lasting bond with customers.
Group Head of Marketing for Apollo Tyres’ Asia Pacific, Middle East, and Africa (APMEA), Vikram Garga, commented on the campaign, saying, “The Apol10 campaign reinforces the message of celebrating Sachin’s legendary performance, and his passion for motorsports, which comes alive with Apollo’s tyres.” This campaign is a component of a 360-degree integrated strategy that engages fans online, uses audiovisuals, and highlights Sachin’s passion.