Digital sales platform 2023 | Toyota introduces the 'Wheels on Web'

Currently available only in Bengaluru, chosen models on Wheels on Web include the Innova Hycross, Crysta, and Fortuner.

Toyota India has established a new endeavour(not car), a digital showroom where prospective clients may test drive and even book a vehicle online. This ‘Wheels on Web’ service is currently only available in the Bengaluru region.


  1. Payments can be made online.
  2. Toyota reports that the present virtual store receives 13 lakh visitors each year.

Wheels on Web is an expansion of the ‘virtual showroom’ platform that was debuted in 2021, which also allowed consumers to explore the interior and exterior of the car over the website without having to download any additional application. Toyota claims that the platform has been made more consumer-friendly. According to the Japanese manufacturer, sales have climbed fivefold, and e-bookings have increased twentyfold over prior years, with over 13 lakh visitors on the site annually.

Toyota Wheels on Web (Internet) : financing and payment

Toyota WOW (Wheels on Web) allows customers to make purchases on the site, a function that was promised back in 2021. Customers can browse the site and select from a selection of accessories, add-on services, and even extended warranty packages.

Furthermore, the website allows consumers to make the whole purchase for their vehicle or a down payment, all totally online through a secure payment gateway. Toyota can also select the best financing arrangement from a variety of banking organisations.

Toyota Wheels on Web (Internet) : Vehicle Tracking

Aside from payment options, the website also allows you to monitor the progress of a booking. Toyota will send you emails and Whatsapp messages about the progress of your car from the time you book it until it is delivered. According to the automaker, this facility will increase customer transparency.

Another useful element of Toyota WOW is the ability for clients to have their vehicles appraised online from the comfort of their own homes. In any case, you have the option of scheduling a real-life inspection of your old car, which will be performed at your home.

Toyota Wheels on Web (Internet) : Regions and Models

As previously stated, the service is currently only available in Bengaluru. It is also worth noting that not all models will be available on this digital platform; currently, only the Hycross (gasoline), Hilux, Legender, Camry, Fortuner, and Innova Crysta (GX) are available, while vehicles such as the Glanza, Urban Cruiser Hyryder, and Vellfire are not. Mahindra currently offers a digital showroom experience for the Scorpio.

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