As part of its #SirfTrueValuePe proposition, Maruti Suzuki True Value, a brand of pre-owned cars, has released two new brand films.
The latest television commercials emphasise how every premium Maruti Suzuki True Value vehicle is offered to consumers seeking an uncompromised ownership experience at its fair price and “True Value.” The latest Gaadi Milti Hai #SirfTrueValuePe campaign highlights the benefits customers receive when they choose True Value as their preferred location for purchasing pre-owned cars, emphasising the company’s unrivalled pre-owned car buying experience.
“The new brand films for the campaign – Gaadi Milti Hai #SirfTrueValuePe, further build upon the notion of trust that is associated with Maruti Suzuki True Value; emphasising how the channel has revolutionised the journey of buying pre-owned cars for customers,” said Shashank Srivastava, Senior Executive Officer, Marketing and Sales, in response to the release of the new TVCs. The ad highlights our commitment to offering a clear, dependable, and exceptional used car purchasing experience. With the help of this campaign, we hope to demonstrate the thorough inspections and maintenance that every car gets at True Value dealerships, giving consumers total peace of mind about their purchases.
Rajkummar Rao, a well-known actor and Maruti Suzuki True Value brand ambassador, is shown in the Gaadi Milti Hai #SirfTrueValuePe TV commercials purchasing a car from a True Value showroom after carefully assessing the superior services the channel provides. Watch the first TVC here to see it highlights all the main USPs of purchasing a car from True Value, including 376 Quality Checks and meticulous inspections for vehicle refurbishment.
The second TVC emphasises the benefits of purchasing a used car from True Value Chain, which includes three free services and a one-year warranty.
This all-encompassing 360-degree campaign will be distributed through a variety of channels, including digital media platforms, out-of-home billboards, OTT commercials, and television commercials.