The Northeast Cultural Rally is Started by Maruti Suzuki and the NCCThe Northeast Cultural Rally is Started by Maruti Suzuki and the NCC

Maruti Suzuki and NCC’s 21-day rally through Northeast India is a cooperative drive that spans 3500 km and encourages youth engagement and cultural exchange.

In order to embark on a historic 21-day rally spanning more than 3,500 kilometers across northeastern India, Maruti Suzuki India Limited announced its affiliation with the National Cadet Corps (NCC). The objectives of this organization are to promote cultural interchange taking place in the northeast. This trip will begin in Shillong and end in Guwahati on November 26, 2023, to commemorate the 75th anniversary of the NCC.

The Director General of the NCC, the Director General of Assam Rifles from GOC 101 Area, senior management from Maruti Suzuki, and the Chief Minister of Meghalaya, Conrad K. Sangma, graced the ceremonial flag-off for this rally.

Maruti Suzuki India Limited’s Senior Executive Officer of Marketing and Sales, Shashank Srivastava, said, “Maruti Suzuki is honored to partner with the NCC for this rally.” As we embark on this journey with our Maruti Suzuki SUV companions, Jimmy and Grand Vitara, I would like to wish everyone involved the very best. Our SUVs, which are built to handle rough terrain with grace and ease, will undoubtedly make this journey an exciting one.

The route will be driven by 76 cadets and 18 committed NCC officers, who will cover a distance of over 3,500 km in 7 Maruti Suzuki Jimnys and 5 Grand Vitara SUVs. Assam, Tripura, Mizoram, Nagaland, Arunachal Pradesh, and Meghalaya are among the Northeastern states that the rally will pass through before coming to an end in Guwahati on November 26, 2023.

The National Cadet Corps values camaraderie, leadership, sportsmanship, adventure, and imbibing a spirit of patriotism among the youth are all goals of this car rally, according to Major General Gagan Deep, ADG, NER DTE, NCC, who emphasized the significance of this collaboration.

In order to interact with students from 277 schools and 151 colleges spread across 44 districts, the convoy will make stops along the way to attend various cultural events. Along the way, NCC cadets will interact directly with young people in the community, allowing them to fully experience the rich social legacy and advocating for the value of cross-cultural mutual understanding.

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